This was a dream scenario for the meeting on the future Tourism Plan of the Lazio Region for the province of Rome. A particular session where Rome took the lion’s share but where we understood our strength as a group of infrastructures in Lazio.
The availability of the airports, of the port of Rome in Civitavecchia and of the visit facilities give us a picture of absolute primacy.
The only drawback? The lack of facilities in the capital and the desire to attract a more refined and cultured public can also benefit the ‘minor’ monuments and towns of the province.
Everyone talked about marketing content and the importance of stories: THIS IS US!!