Have you noticed how the advertising spot have evolved? From shorts and a few seconds to long with the history of the brand. Basically we returned to the Carosello when I was a child where the brands were told with stories that involved great actors. Their impact on the audience Read more…
Tourism is an ‘industry’ and accounts for almost 12% of Italian GDP, which is why private operators have now been placed next to traditional industries and the new national development program is called ‘Impresa 4.0’. With factory closures, many operators seek to activate tourism initiatives but most of these operators Read more…
“Tell me please in what direction I should go now?” asked Alice in her wonderland test in tourism development. “It depends a lot on where you want to go” replied the Cheshire Cat This fragment, extracted from the beautiful book of Lewis Carrol, “Alice in Wonderland”, suggests the point of Read more…