Progress does not stop, and between yellow and orange areas we continue to work to strengthen our relationships with marketing professionals in China.
Our Claudia Bettiol was invited to participate as a Lecturer in an Online lesson of the prestigious Zhe Jiang University in Hangzhou, the city where the Ali Baba group was born. A University that is the 4th most important in all of China, and which is increasingly trying to understand how to bring Chinese marketing and business into European markets.
During this lesson within the Master in Business Administration, we taught how to create a successful brand to enter the European market, and how to cooperate with Italian companies for a winning strategy in the luxury market.
80 students and many questions at the end of the lesson, we hope this is the beginning of other wonderful meetings, to strengthen our collaborations with this great country and its entrepreneurs.