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One of the most beautiful and exciting meetings of recent times, this was the work session led by Josep Ejarque within the preparation tables of the new 2019-2025 Rome Tourism Plan.
Having had the opportunity to stay for a few hours on the same table, listen to him and be able to ask him questions has broadened our horizons and made us understand many things. Especially as we Italians bask in our laurels and do not take any action to go and get new tourists.
We do not know what territorial marketing is and we consider communication an expense and not an investment.
This is what we already knew working in the territories, but at least today we know that we are not aliens and that the territories are not ready and lose thousands of opportunities.

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