On November 26th, the Discoverplaces group and the Cesanese Wine Road Association participated in the Venice Experiential Tourism Exchange (BITESP), a meeting place with professionals and Tour Operators in the tourism sector. An important opportunity for the exchange of ideas in real training days on new technologies and philosophies within the Experiential Tourism world.
How to excite a tourist? How to tell our offer in a captivating way? How to highlight cultural tourism and the history of our town?
Together with the Cesanese Wine Road Association, to discover the history of a vine that is also the history of a territory and the producers who live there …
Cesanese has landed in Venice! A wine is a road a thousand entities that come together under a single objective, that of bringing our excellences and their producers to the international tourism stage. But not just any tourism, what lives on experiences. That journey, that tasting and that dinner that remain in the heart, because told with passion and performed with the quality and authenticity that only our territory can offer.
The language of emotion is universal.
A day of meetings with sector operators, from Europe to China, to promote our territory and the experiences it offers together with the Cesanese Wine Route. Our proposals have been appreciated far and wide, and if our offer has not been able to immediately involve the most “stubborn”, we have managed to taste the local products that we had the opportunity to serve during a well-deserved lunch break .
An opportunity for discussion with the many tourist realities and national and international operators that today inhabit this world stage of incoming. Many interesting ideas, we had the opportunity to get to know the new online resources of experiential tourism, which are slowly bringing together millions of tour operators and associations in platforms for sharing ideas and tourist packages for all needs. A digital innovation that continues to navigate alongside the good old paper, participating and meeting the BITESP Buyers has confirmed the need to offer a package of offers that you can “touch with your hand”, a memory to take with you and be able to consult without having to worry about internet connections or anything.
A real catalog that follows captivating themes that offers a kaleidoscope of “ready to use” experiences in the same package to increase the stay of even the most stubborn tourist.
This experience made us understand that we live in an area with a unique potential, which comes from our productions, from the authenticity of the operators who live on the street. Cesanese is an experience not only of wine, but of stories and people united under a common goal, that of telling our excellence to the world, starting from our wine.
The road ahead is long and the work is a lot, but BITESP was the first of the many tests that showed us that united we win, and that our territory full of emotions and history has nothing to envy anyone.