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Rocca Priora is famous for the presence of horse farms and riding schools and the animals have been an important part of the local economy. The day of St. Anthony (January 17) repeats the ancient tradition of the blessing of the animals in front of the churchyard of the parish church and there are floats that parade through the streets of the town.

Anthony was an Egyptian who lived in the second century and is the patron saint of animals and butchers. He is considered the first monk, who inspired Saint Benedict to found monasticism in Europe.