This post is also available in: Italian

Red is the most interesting colour as in different latitudes and longitudes of the planet it is associated with opposites of virtually everything, from joy to danger, excitement to compassion – so here learn about elegance in red.

It means danger to drive through red signals, just as, in a hospital, red reports an urgency, but in battlegrounds the Red Cross and the Red Moon mean that we have found someone who has compassion for the sick and injured.But how do we find elegance in red?

If we were at the University red would mean that we have finished our doctoral studies and we are preparing to enter the whirl of real life, but if we were in China it would highlight that we are experiencing the joy of marriage, for most students a little too soon. To a Buddhist red recalls compassion and all the temples are draped in red cloth. The Catholic Church uses it to show all its magnificence: Resurrection, Pentecost, Palm Sunday and, finally, all the clergy and the Cardinals – elegance in red.

But if we asked the youth, perhaps the most immediate response would be the red of Ferrari, “The Lady in Red”, or the red light district of Amsterdam. Pure excitement: speed and stunning women winking in the window showcase. In both cases, apparent elegance in red and excitement are condensed into a few sinuous curves.

With these premises it was quite obvious that the fire service and the legislature chose red standardization for the signs of all the elements of a fire-fighting system. Nobody could think of a cardinal or a sexy woman but all understand the danger and would act accordingly. The hammer to break a safety window on a train and a fire extinguisher are all characterized by the colour red. Security is entrusted to red.

But just because Red was the colour chosen, no one has forced manufacturers to make fire extinguishers ugly. However, history tells us that having entrusted the colour red to safety, engineers have distorted the original meaning and have given us some of the worst designs we could have in our buildings, to the extent that architects now strive to hide all fire extinguishers and other imposed fire safety regulation equipment and signs. They have avoided elegance in red.

Yet, just like Ferrari made design in red its strength, a Venice-area entrepreneur has turned a weakness into a strength. Lucio Marin is a special person, someone who does not like to feel common but goes against the grain. When he couldn’t accept the ugliness of the standard equipment he took a different approach and has created some of the most innovative and elegant solutions in fire protection and security engineering. We can call it Elegance in Red – Security for Fine Homes.

He started with a new fire extinguisher, that everyone would be proud to show in their house, and now he has begun to work with the school of Murano glass to create stylish safety signage worthy of the most prestigious elegant villas and fine hotels.

The only real certainty is that none of us would want a red bank account. It is neither elegant nor sustainable!

Claudia Bettiol

IT Ingegnere, futurista e fondatrice di Discoverplaces. Consulente per lo Sviluppo Turistico dei Territori, specializzato nella sostenibilità e nella promozione culturale dei piccoli territori e delle piccole imprese. Ama i cavalli ENG Engineeer, futurist, joint founder of Energitismo and founder of Discoverplaces. Consultant for the development and promotion of the Touristic Development of Territories specialising in sustainability and in cultural promotion of small places and small enterprises. She loves horses