This post is also available in: Italian

A house that has in its name and in its history a deep link with a territory, La Molisana, and a small publishing house that a few years ago decided to relate the stories of minor Italy, Discoverplaces.

Could they not join?

The story is this: during Covid, Discoverplaces ( decided to help people and territories by keeping their stories alive and launched a contest with which it asks people to tell a story related to a town that they love.

Stories that can be fun but also memories, recipes and traditions.

All the stories have been translated into English, and many of the brothers abroad, who have ties to their towns of origin, and potential tourists looking for original and ‘real’ destinations have been reached.

The original idea behind the contest is that the best stories will be rewarded and so also will the municipalities that inspired them.

So what award miles are there for a town that has a typically Italian product with roots well planted in the area?

And here was born the encounter with La Molisana, a pasta that for years has been produced entirely with Italian grains and that is rewarded for its quality. A company led by the Ferro family that feels Molise and Italy deep down.

“The municipalities that will be the winners will be able to decide whether to use them in schools, to donate them to families or to other facilities, but pasta will certainly help make everyone who receives it happy.”

I must say that we have received many beautiful stories from those who remember to love our country and our roots, which are our strength, and we always think big because the risk is that sometimes dreams come true and that reality exceeds fantasy in positive.

The Chinese of the CPAFFC (the association of cities that deals with their internationalization and twinning with foreign cities) also joined the contest and who knows that in the future crossroads between towns may arise and many opportunities will come for our small towns.

To date, Shanghai has also joined the contest … Molise twinned with Shanghai?


Claudia Bettiol

IT Ingegnere, futurista e fondatrice di Discoverplaces. Consulente per lo Sviluppo Turistico dei Territori, specializzato nella sostenibilità e nella promozione culturale dei piccoli territori e delle piccole imprese. Ama i cavalli ENG Engineeer, futurist, joint founder of Energitismo and founder of Discoverplaces. Consultant for the development and promotion of the Touristic Development of Territories specialising in sustainability and in cultural promotion of small places and small enterprises. She loves horses