Tourism Pills with Claudia Bettiol: Castro dei Volsci and its Invisible Tourism

Tourism Pills with Claudia Bettiol: Castro dei Volsci and its Invisible Tourism

It is not enough to have oil, you have to know how to extract it!

So it's not enough to be the most beautiful country in the world, you have to work hard to make yourself nice.

Hospitality is the language of the development of the tourism economy.

In today's Tourism Pill I am talking about Castro dei Volsci, a small village in the province of Frosinone which in recent years has seen a growth in the number of tourists and travellers who stay within the medieval walls of this splendid country thanks to an American entrepreneur.

Each year, between 600 and 1,000 Americans stay in the village. Presences that however remain for a short time and that the local population still fails to involve in the spirit of the country.

There are no signs in English, few speak the language and there is no effort to 'invite tourists to keep in touch with the village' in order to continue to buy local products even once they have left.

More than 600 tourists a year, high spending and eager to live authentic experiences only follow the indications of their Tour Operator and do not find experiences in the village that could be an intercultural bridge between Italy and America.

So the presence of these people has not yet managed to make the tourist economy of this village run.

Why?

We always return to intercultural hospitality with foreign tourists.

An engine of tourism development that local operators often forget to use ...


Written by
Claudia Bettiol

Engineeer, futurist, joint founder of Energitismo and founder of Discoverplaces. Consultant for the development and promotion of the Touristic Development of Territories specialising in...